— hey, i’m chels. i like design and dad jokes, macaroni and macrame.
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Roadmap Brand Services Campaign

roadmap brand services campaign

 

Roadmap wanted to create a Brand Services campaign to showcase their brand design work that goes hand in hand with their strategic marketing work. This campaign included a brand design sizzle reel, organic social posts and logo reel, and digital ads.

My role in these campaign pieces was to develop the concept, storyboarded, organized/built the assets, wrote the copy, sourced music, and animated it in Premiere Pro. 

Organic Social
To tie together our paid content and ads with our organic social I tried to find a balance between light-hearted posts like this “Brand-aid” one and pieces like the logo reel on the right that quickly showcase

Display Ads:
For these ad sets I designed each one following Roadmap’s brand guides and infused the headlines and copy with some cheeky and fun ad copy to help grab attention without losing the ultimate goal of connecting clients with brand design and strategy services.