Samples of Instagram content (imagery sourcing, and caption writing) created for a local bar on 17th ave. The primary audience is Calgarians, ages 25-34, with a close secondary demographic is ages 35-44. The brand’s voice is funny and casual, mostly positive, a little self-deprecating. Very conversational (and not afraid to cuss on occasion.)
These were created following the key themes of: bar staff posts, drink and food specials, punchy neon signs, are focused on dogs or patrons dogs specifically OR based on what was resonating with the audience had a focus on pro-wrestling.
(Samples pulled from months of posts.)
