Emily Triggs approached me to help bring her visions for her new album The Great Escape to life. After listening to the demos of her new album, I was pulled towards a style that reflected some of the grit of the sound combined with the dreaminess of the concept of escape. Ultimatley we landed on a risograph duotone print look.
I layered her repeated profile portraits with maple tree branches and leaves and clouded skies in homage to growth, and reaching to the skies for freedom and escape.
Despite using pretty punchy colour the risograph and paper texture used throughout helps to temper those and keep them on the good side of too much. With so much texture throughout I wanted to find balance with the masthead and give it a feminine and art nouveau, 70s rock aesthetic. The swashes linking the words The Great Escape help to unify the art and the text by mimicking the gestural branches sweeping across the composition.
Emily is a poet and lyricist as well as a wonderful singer. It was very important to showcase her lyrics in the CD booklet in a way that was both legible and carried the cadence of her words. For the lyrics and the song list I found a soft serif that had plenty of presence even at a smaller point size in order to maintain that readability, style factor and line length.
