The 2020 BUMP theme explores the colours and textures that speak to the nature of mural conceptualization and creation. Elements of our visual theme are layered over top of each other to create dynamic and engaging content, much like a mural artist layers their work over a wall.
This is a fresh and clean treatment created for application on many different types of announcements or posts to keep our content fresh but our look consistent. This is based around the following tool kit:
GRADIENTS BASED ON COLOUR PALETTE:
We maintain a core usage of the 4 colour gradient. For alternates we pull individual colours out to create alternate looks and keep our materials fresh and interesting.
LINEAR ELEMENTS:
Use of an underline under horizontal headlines, specifically a paint brush swash texture to speak to the subject matter can come in useful to create a little morehierarchy and focus on some of our simpler layouts. We can alternate the position of each artists name to keep our feed fresh and also gives us room to accommodate longer and shorter names in interesting ways.
CIRCULAR BADGE:
Used to denote our artist lineup, DJ lineup, a handy graphic convention we were able to apply on print and digital spaces.
BLACK OR WHITE HELVETICA:
This is the BUMP brand font and keeping the colours used in it listed kept our feed and materials fresh as well as to be flexible with our artist images (light or dark) so that they could be legible.
ARTIST & EVENT ANNOUNCEMENTS:
Announcing all the artists on social and then the website was a big key in driving up the energy and excitement around the 2020 BUMP Festival. As all the artists submitted their individual bio photos in varying qualities I came up with a colourful and on theme treatment to make each of their images more engaging and look like they all belonged together. Having an image treatment convention in place has worked great for creating materials from our print work and across all of our digital spaces.
