Logo and brand assets created for Cirray™ herbicide; a product from BayerCrop Science.
My role was to create and design the logo and matching pattern for the product and develop the brand out for use. I created storyboards and provided art direction to develop animated reels shown in agriculture retails. Together with my writing partner we created a refresh of an existing BayerCrop Science campaign “Get back to what you love” to include the new Cirray offering.
Cirray herbicide is unique Group 1 combination provides premium control of wild oats, barnyard grass, green and yellow foxtail and Persian darnel in spring wheat and barley - so you can spend less time worrying about tough weeds and more time getting back to what you love.
Visual highlights:
Wheat and barley are represented in the counters of the R’s to show at a glance which crops Cirray is protecting. The negative space framing the crop shapes help to balance them with the bold type of the rest of the letters
The pattern is a lighter version of the wheat that adds a bit of unique texture to help introduce Cirray as a fresh, new product but not too wholly different from the existing platform of products
For farmers; “Getting back to what you love” usually means getting away camping, fishing, hunting, and spending quality time with their families. For promo materials for reps to give away we created items that would be useful when partaking in those activities like custom playing cards and a custom CIRRAY trailer bottle opener, perfect for pops for big or little kids alike.
